Kore Access E-zine and Marketing Tools
 

Marketing Mindset is a free monthly E-zine that provides you with simple-to-implement action items to improve your marketing outcomes. Each issue is dedicated to covering a current trend that influences the market impact of your communication practices.

 
The author, Maria Olga Pinochet, provides branding insights in order that you may seed your communications with content that comes from your core values. In so doing, you will connect your company to your customers and clients in a meaningful manner.
 
This E-zine is a must read for those who seek to enhance brand leadership among stakeholders. To begin the practice of voicing your leadership with mindful marketing, sign up for Marketing Mindset, the Kore Access E-zine.

 

win win
 

First-time reader of Marketing Mindset?
Get your Marketing Mindset  FAQ’s answered - click here
View Marketing Mindset  by topic - click here

 

   July 2012 | Blog Post

E-zine: "Telling the Story Your Audience Needs." learn why President Obama considers storytelling part of his job. Click here to read.

   June 2012 | Blog Post

E-zine: "Need to Market Your Book to More Readers?" learn how to create a book trailer to promote your book. Click here to read.

   May 2012 | Blog Post

E-zine: "Latinos Find Success with Social Media" includes cultural insights. Click here to read.

   April 2012 | Blog Post

E-zine: "Going Mobile With Your Marketing" get three FAQ's answered. Click here to read.

   March 2012 | Blog Post

E-zine: "Missed Opportunities on Social Media Have Increased" includes checklist for how to communicating with high impact. Click here to read.

   February 2012 | Blog Post

E-zine: "Using Social Media to Monitor Your Brand" includes actionable tips. Click here to read.

   January 2012 | Blog Post

E-zine: "Is Your Advertising More than Just a Green "Slice of Life"?" discussion points regarding ethical advertising practices. Click here to read.

   December 2011 | Blog Post

E-zine: "Convert Prospects into Customers with a Case Study" includes tips to engage prospects with your products and services. Click here to read.

   November 2011 | Blog Post

E-zine: "Marketing Messages that Clients and Prospects Consistently Identify as Unique" ideas for ways to enhance your communication messages. Click here to read.

   October 2011 | Blog Post

E-zine: "Stakeholders Respond to Communication Initiatives That Connect to Their Core" insights for leaders to motivate meaningful communications. Click here to read.

   September 2011 | Blog Post

E-zine: "Short Attention Spans Have Changed Advertising Standards" insights into consumer trends that impact advertising practices. Click here to read.

   August 2011 | Blog Post

E-zine: "Do You Craft Meaningful Communications for Your Stakeholders?" includes tips for crafting communications across stakeholder groups. Click here to read.

   July 2011 | Blog Post

E-zine: "Why is a Mindful Marketing Communications Mindset Key to 21st Century Success?" details three reasons the opportunity for leadership presents itself in the marketing mix element of promotion today with more frequency and power. Click here to read.

   June 2011 | Blog Post

E-zine: "Successful Social Media Marketers Measure KPIs" includes an easy 3 step process to track online performance metrics. Click here to read.

   May 2011 | Blog Post

E-zine: "Google Changes Search Algorithm" includes SEO best writing practices. Click here to read.

   April 2011 | Blog Post

E-zine: "Green Behavior is Growing Among Consumers and CEOs" includes links to latest green marketing surveys. Click here to read.

   March 2011 | Blog Post

E-zine: "The Hispanic Market in the U.S. Is Growing Fast" includes marketing insights about buyer preferences. Click here to read.

   February 2011 | Social Media Blog Post

E-zine: "Twitter Events Increase Individual Blog Traffic " highlights Twitter event #LastBlog. Click here to read.

   January 2011 | Multimedia Blog Post

E-zine: "Entrepreneurs Seek Ways to Save Time, Be More Effective" includes podcasts with author Christine Louise Hohlbaum. Click here to read.

   December 2010 | Multimedia Blog Post

E-zine: "Communications that Connect" includes introduction to new option for delivering voice messages. Click here to read.

   November 2010 | Multimedia Blog Post

E-zine: "Marketing Targets All Stakeholders" highlights Toyota Motor Sales new Star Safety campaign. Click here to read.

   October 2010 | Multimedia Blog Post

E-zine: "Marketing Messages Are Anchored to Values" includes three current successful marketing campaigns. Click here to read.

   September 2010

E-zine: "Online Interactions Add Value to Your Brand" includes suggestions to enhance online communications. Click here to read.

   August 2010

E-zine: "Companies Must Focus on Sales Pipeline Closing Ratios" includes suggestions to increase sales close ratios. Click here to read.

   July 2010

E-zine: "You Must Position Your Brand as a "Top-of-Mind" Brand" includes suggestions to increase client engagement. Click here to read.

   June 2010

E-zine: "Success Requires Higher Service Satisfaction Levels Than Ever Before" - includes suggestions to increase customer retention rates. Click here to read.

   May 2010

E-zine: "Buyers Demand Proof of ROI" - includes ways to lower buyer resistance. Click here to read.

   April 2010

E-zine: "Buyer Resistance Is Up" - features tips to increase sales. Click here to read.

   March 2010

E-zine: "Enhancing Customer Engagement with Social Media Marketing" - features ideas to increase delivered value. Click here to read.
Article: "Repurpose the Core Content of Your Publications." Click here to read.
Tip Sheet: "How to Repurpose Your Marketing Materials and Win Core Customers Tip Sheet." Click here to read.

   February 2010

E-zine: "Increase Profitability by Improving Customer Retention Rates" - features ideas to increase customer loyalty. Click here to read.
Article: "Evaluating Your Best and Worst Core Customer Stories." Click here to read.
Checklist: "Customer Retention Program Evaluation and Development Checklist." Click here to read.

   January 2010

E-zine: "Business Blogging Enhances Brand Value" - features tips to increase blog traffic. Click here to read.
Article: "Blog Your Way to Higher Visibility." Click here to read.
Report: "Business Blogging." Click here to read.

   December 2009

E-zine: "The Use of Social Media Increases Web site Traffic" - features content suggestions. Click here to read.
Report: ""Insider Tips: Solutions for Common Mistakes in Document Design and Printing." Click here to read.

   November 2009

E-zine: "Enhance Perceived Value With a Case Study" - features promotional tips. Click here to read.
Report: "8 Reasons to Use a Case Study." Click here to read.

   October 2009

E-zine: "Shorten Your Sales-Cycle with White Papers" - features selling insights. Click here to read.
Report: "10 Reasons to Use a White Paper." Click here to read.

   September 2009

E-zine: "Outsourcing of Noncore Operations" - features market best practices. Click here to read.
Article: "Four Simple Steps to Successful Outsourcing." Click here to read.

   August 2009

E-zine: "Sponsored Conversations Are a Growing Online Trend" - features online program sponsor insights. Click here to read.
Case Study: "How to Influence the Purchasing Habits of Online Moms." Click here to request your copy.

   July 2009

E-zine: "Accomplish More with Fewer Resources" - features Jack Welch management insights. Click here to read.
Case Study: "Performance Management Is Key to Thriving in Tough Times." Click here to request your copy.

   June 2009

E-zine: "Marketing Green Products Reaps Profits" - features green economy market highlights. Click here to read.
Worksheet: "Competitive Positioning Review and Evaluation Worksheet." Click here to read.

   May 2009

E-zine: "Nostalgic Advertising Returns" - features advertising campaigns. Click here to read.
Worksheet: "Marketing Materials Review and Evaluation Worksheet." Click here to read.

   April 2009

E-zine: "Warm and Welcoming Marketing Messages" - features advertising campaigns. Click here to read.
Worksheet: "Marketing Messages Review and Evaluation Worksheet." Click here to read.

   March 2009

E-zine: "Turn to Collaborative Outsourcing Agreements to Increase Success" - features outsourcing benefits. Click here to read.
White Paper : "Outsourcing to Succeed in Any Economy." Click here to request your copy.

   February 2009

E-zine: "Employers Acknowledge That Employee Engagement Drives Business Success" - features survey results. Click here to read.
White Paper : "Drive Business Success Through Improved Employee Engagement." Click here to request your copy.

   January 2009

E-zine: "Brand Loyalties Strengthen With Authentic Communications " - features Toastmasters highlight. Click here to read.
Article: "Evaluating Your Best and Worst Core Customer Stories." Click here to read.

   December 2008

E-zine: "Polish Your Brand and Shine Content" - features ideas to refine marketing messages. Click here to read.
Blog: Cut to the Core ? give and get marketing insights. Click here to read.

   November 2008

E-zine: "Market Your Expertise with Self-Published Online Content" - features ideas for content. Click here to read.
Report: "Insider Tips: Solutions for Common Mistakes in Document Design and Printing." Click here to read.

   October 2008

E-zine: "Promote Your Expertise with Case Studies" - features market best practices. Click here to read.
Report: "8 Reasons to Use a Case Study." Click here to read.

   September 2008

E-zine: "Marketing Your Knowledge with White Papers" - features market best practices. Click here to read.
Report: "10 Reasons to Use a White Paper." Click here to read.

   August 2008

E-zine: "Sustainability: Business Models Go Green" - features market highlights. Click here to read.
Article: "How to Green Your Documents." Click here to read.
Report: "Green Marketing." Click here to read.

   July 2008

E-zine: "Anonymity is No Shield in Business Blogging" - features comments by CEO John Mackey. Click here to read.
Article: "Blog Your Way to Higher Visibility." Click here to read.
Report: "Business Blogging." Click here to read.

   June 2008

E-zine: "Shift to Online Marketing" - features industry highlights. Click here to read.
Article: "Repurpose the Core Content of Your Publications." Click here to read.
Tip Sheet: "How to Repurpose Your Marketing Materials and Win Core Customers Tip Sheet." Click here to read.

   May 2008

E-zine: "Credibility as a Strategy for Brand Success" - features market highlights. Click here to read.
Article: "Establishing Credibility: The 3 C's to Pursue." Click here to read.
Checklist: "The Perception, Evaluation and Development of Your Credibility Checklist." Click here to read.

   April 2008

E-zine: "How to Use Customer Retention Rates in Marketing Decisions" - features market highlights. Click here to read.
Article: "Evaluating Your Best and Worst Core Customer Stories." Click here to read.
Checklist: "Customer Retention Program Evaluation and Development Checklist." Click here to read.

   March 2008

E-zine: "How to Establish Thought Leadership in Your Market Niche" - features market highlights. Click here to read.
Article: "Writing to Build Thought Leadership." Click here to read.
Checklist: "Thought Leadership Program Evaluation and Development Checklist." Click here to read.

   February 2008

E-zine: "Reposition Your Brand as a Benefit" - features FedEx highlight. Click here to read.
Worksheet: "Competitive Positioning Review and Evaluation Worksheet." Click here to read.

   January 2008

E-zine: "Establish Two-Way Brand Communications" - features Dove highlight. Click here to read.
Worksheet: "Marketing Messages Review and Evaluation Worksheet." Click here to read.

   December 2007

E-zine: "Customer Niche Marketing"- features Whole Foods highlight. Click here to read.
Worksheet: "Marketing Materials Review and Evaluation Worksheet." Click here to read.

   November 2007

E-zine: "Consumer-Driven Viral Marketing" - features A&P highlight. Click here to read.
Article: "Managing E-mail as a Revenue - Generating Tool." Click here to read.
Report: "Control That Email!" Click here to buy.

 

Sign me up for this E-zine!

 

Home | EZine | Ideas | FAQ | Resources | Services | About Us | Privacy and Spam Policy | Contact

To subscribe to our monthly E-zine, please submit the information below:

Do not miss core-branding insights to seed your future success!

Enter your e-mail address:  


Monthly Marketing Leadership Insights

Join us online
           

Copyright © 2007-2013 Kore Access, Incorporated. All rights reserved.